And only after this, you can start searching for influencers who are aligned with your target audience. For instance, creators in Beauty and Fashion category we can divide into following niches: hair care, make-up, skincare, street style, fashion, etc.īut before you start to collaborate with influencers, you should define your target market. Furthermore, there are tens of different niches in every category. There are thousands of different influencers categories: Beauty and Fashion, Parenting, Entertainment, etc. They are not expensive, some of them can recommend you in exchange for a product or service, but what is most important, their audience is very engaged. Micro- and Nano- influencers are the best options for your first steps in influencer marketing.
However, there is no uniform standard, so we'll use HypeAuditor's approach. There are dozens of different influencer classifications.
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How to determine what creator will be the best option for you.Īn influencer is an individual who has a significant audience and the power to affect the purchase decisions of others because of their authority, knowledge, position, or relationship with their followers.
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